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Education

School Name – Vishal Bharti Public School

Location – Paschim Vihar, Delhi

About the Company

Vishal Bharti Public School (VBPS) is a leading CBSE-affiliated senior secondary school in Paschim Vihar, Delhi, renowned for its commitment to academic excellence and holistic education.

VBPS approached Your Digital Boat to enhance their online presence, address challenges in SEO and user engagement, and drive more targeted traffic and inquiries through their website.

Challenges

We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression. Through a deep understanding of our audience’s makeup and motivations.

Optimizing Content


Difficulty in refining website content to meet SEO standards.

Keyword Rankings


Struggle to achieve first-page rankings for key educational terms.

Targeted Traffic


Need for more effective strategies to attract the right audience.

SEO-Friendly Content


Balancing keyword optimization with engaging content.

Lead Generation


Converting visitors into admission inquiries.

Peak Season Visibility


Enhancing brand awareness on SERPs during admission periods.

Challenges

Visitor Retention

Struggled to keep new visitors engaged on the website.

Keyword Rankings

Difficulty achieving first-page rankings for crucial educational keywords.

Targeted Traffic

Needed strategies to attract more relevant and high-quality traffic.

SEO-Friendly Content

Existing website content lacked SEO optimization.

User Experience

The overall user experience on the website was subpar.

Spammy Backlinks and Low DA

Numerous spammy backlinks and a low domain authority negatively affected the site’s credibility.

Objectives

Optimize Website Content

Improve the SEO quality of existing content.

Enhance Media Presence:

Add more videos and updated images showcasing the school.

Boost Engagement and Leads

Increase visitor retention and generate more admission inquiries.

Our Approach

Technical SEO Audit

Conducted a comprehensive audit, fixed indexing issues, disavowed spammy backlinks, and created Robots.txt and Sitemap files.

On-Page Optimization

Implemented SEO optimizations, created high-quality content, and focused on acquiring relevant backlinks.

User Experience Enhancement

Prioritized mobile usability, optimized images and media for faster loading, and improved overall user experience.

Backlink Profile

Built a strong backlink profile through link building and guest posting.

Accessibility

Ensured key pages were easily accessible within a few clicks for better navigation.

Local SEO

Included local business markup for better local SEO results.

Impact

14k
clicks and 285k impressions within 6 months
150%
growth in quarterly traffic
10+
keywords on the first page
50+
new keywords to the SERP

Increased Domain Authority (DA), Page Authority (PA), Domain Rating (DR), organic traffic, and referring domains.

Our tailored SEO strategy for VBPS has significantly improved their online visibility, resulting in increased inquiries and better engagement with prospective students

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