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Education

School Name – Case Study TEDx Event

Location – Dwarka, Delhi

About the Company

TED is a non-profit organization devoted to ‘Ideas Worth Spreading,’ often in the form of short talks delivered by leading thinkers and doers. Many of these talks are given at TED Conferences, intimate TED Salons, and thousands of independently organised TEDx events around the world. Videos of these talksn are made available, free, on TED: Ideas change everything and other platforms.

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

Social Media Presence

Strategic Grid Layout

Developed a visually cohesive Instagram grid, ensuring a seamless and professional appearance across all posts.

Unified Color Theme

Selected a bold and modern color palette that reflected TEDx’s innovative spirit, creating a consistent and striking visual identity.

Custom Graphics

Designed bespoke visuals for each post, including speaker highlights, event teasers, and key quotes, all aligned with the chosen theme.

Engagement-Focused Content:

Crafted a mix of posts, stories, and reels that were not only visually appealing but also encouraged audience interaction and anticipation.

Brand Consistency

Ensured that every element, from typography to iconography, maintained TEDx’s brand standards, enhancing recognition and engagement across platforms.

Social Media Grid Planning

We carefully structured our Instagram grid to create a visually stunning brand image and provide a seamless experience for the audience.

Each post was thoughtfully curated to maintain consistency and capture attention, ensuring a captivating and organized presence on social media.

Paid Ads Graphics

Tailored Visuals

Developed custom graphics for Instagram ads that perfectly matched GD Goenka School’s brand identity, enhancing ad appeal.

High-Impact Ad Creatives:

Designed eye-catching visuals that stood out in users’ feeds, leading to increased ad engagement.

Consistent Branding

Ensured all ad graphics maintained a consistent look and feel, reinforcing brand recognition across campaigns.

Optimized for Performance

Created ad designs optimized for Instagram’s format, improving visibility and user interaction.

Print Media Ads

Innovative Brochure Design

Crafted visually captivating brochures that effectively communicated the TEDx event’s theme and speaker lineup, making a lasting impression on attendees.

Engaging Pamphlets

Developed informative and aesthetically pleasing pamphlets, designed to pique interest and provide essential event details at a glance.

Striking Outdoor Hoardings

Designed bold and eye-catching outdoor hoardings that captured public attention, driving greater visibility and attendance for the event.

Customized Certificates:

Created elegant and personalized certificates that embodied the prestige of the TEDx event, offering attendees a memorable keepsake.

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