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Education

School Name – St. Thomas Public School

Location – Dwarka, Delhi

About the Company

St. Thomas is a leading CBSE-affiliated senior secondary school located in Dwarka, Delhi. Renowned for its academic excellence and holistic approach to education.

St. Thomas approached Your Digital Boat to overcome challenges related to SEO performance, enhance their digital presence, and improve their online visibility to attract more prospective students and increase engagement during admission periods.

Challenges

We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression. Through a deep understanding of our audience’s makeup and motivations.

Optimizing Content


Difficulty in refining website content to meet SEO standards.

Keyword Rankings


Struggle to achieve first-page rankings for key educational terms.

Targeted Traffic


Need for more effective strategies to attract the right audience.

SEO-Friendly Content


Balancing keyword optimization with engaging content.

Lead Generation


Converting visitors into admission inquiries.

Peak Season Visibility


Enhancing brand awareness on SERPs during admission periods.

Challenges

Optimizing Content

Optimizing Content

Difficulty in refining website content to meet SEO standards.

Keyword Rankings

Struggle to achieve first-page rankings for key educational terms.

Targeted Traffic

Need for more effective strategies to attract the right audience.

SEO-Friendly Content

Balancing keyword optimization with engaging content.

Lead Generation

Converting visitors into admission inquiries.

Peak Season Visibility

Enhancing brand awareness on SERPs during admission periods.

Objectives

Increase New & Relevant Website Traffic

Boost the number of visitors specifically interested in CBSE senior secondary education

Boost Admission Queries

Drive more inquiries during peak admission times.

Improve Engagement

Create informative content to improve overall engagement on website

Our Approach

Conducted a comprehensive SEO audit to identify technical issues and areas for improvement on the website.

Implemented on-page optimization techniques, including keyword research, meta tags, and content optimization.

Developed and implemented high-quality SEO-optimized content for individual pages on the website.

Focused on building a strong backlink profile through link building and guest posting.

Assisted the in-house content team in producing high-quality, SEO-friendly content for the blog.

Monitored and tracked progress using analytics and reporting tools to refine strategies.

Impact

52k
clicks and 674k impressions within 6 months.
100%
growth in monthly traffic within 6 months.
15+
keywords on the first page of search results.
50+
new keywords to the SERP.

Increased Domain Authority (DA), Page Authority (PA), Domain Rating (DR), organic traffic, and referring domains.

Our comprehensive SEO services significantly enhanced St. Thomas' online presence, leading to higher visibility, increased inquiries, and better engagement with prospective students.

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