Whenever at Your Digital Boat we tell people that we are doing social media for schools, we always come across the same confused response ... "REALLY? Do schools/institutes now use social media?”
The fact is ‘Theydo’. The wave of digitalization has made schools/institutes to synthesize the ever increasing power of social media. Educational institutions have realized that if they have to increase their connections and reach to wider audience then social media is the answer to all their requirements. And we have seen a tremendous increase in trend that institutions are exploring the power of this segment which has remained submissive a long time. Now it has become very important to have more online presence on social media than just having a website.
For those who are still skeptical and can’t think of any reason to opt for social media marketing, here are few reasons that will change your perspective and will make you leap into social media:
Social Media helps in Reputation Management
For some institutional leaders, the concept of being on social media is frightening and they believe that the institution is always in the process of public scrutiny. They believe that guardians will always talk about them regardless of whether theinstitution has a Facebook or Twitter account. But if an institute/school has presence on social media, they can keep an eye on the conversations that are happening and can connect personally with people and can resolve their queries. All this can be achieved using the features that various social media platforms offer such as hashtags, open polls, messenger and page reviews etc.
Walking hand in hand with the latest technology will help to address any malicious message instantly which builds online reputation and connect.
Social Media is less expensive as compared to traditional marketing
Social media is a perfect platform to showcase all activities and achievementsof an institute. It offers benefits of running paid campaigns and reach out to potential audience at a very reasonable price.Advertising for one’s own school/instituteon social media is very cost effective. Unlike traditional marketing, one can start with a small amount and target required audience instead of spending lakhs prodigally.
With a well-trained team of professional and beautifully designed campaigns, one can target specific audience on Facebook/Instagram/LinkedIn and reach out to people across various regions.
Social Media is a great tool to increaseengagement of parents/teachers/students
Here we would like to share some examples from our own experience. We work with many schools/institutes and at one of the schools, social media has changed the way the school used to work completely. Now they are not only making parents aware about the various activities that are happening on a day to day basis but they are also communicating with the parents regularly. Facebook has acted a great tool where the school receives regular queries/suggestions from guardians and with our help they were able to resolve/address all those queries very efficiently and quickly. This has increasedthe trust between both parties. With regular posts and quizzes that we conducted throughout the year on various social media channels even students feel thanked to school and requested us many times for conducting such activities. Also it is great service to publicize events like morning assemblies, annual events, prize distribution ceremonies etc. At a time when school is in short supply of money,social media is a worthwhile option that guarantees tangible results
We believe this transformation is required by each and every institute to improve the connection in the community along with continuing the great work they are already doing.
Social Media can also serve as a platform to recruit employees
As per a recent research, there has been 20% increase in number of teachers using social media platforms such as Twitter and LinkedIn as compared to previous year. These platforms have become a source of qualified job seekers. Thus it is verycrucial that an institute uses these platforms to filter and offer jobs to qualified employees.
We hope that this article would have helped to resolve some of your queries on how your institute/school can be benefited using various social media platforms. If you feel that you also want to opt for such great platform but you lack in trained professional to handle these platforms then we are just a call away.
At Your Digital Boat we help schools/institutesto harness the power of social media platforms. We have customized packages to fit your specific needs. Our services cover everything from page set-ups on various platformsto page management and creating online campaigns to managing advertisements. Do contact us for professional guidance and support.